For retailers, the sale of the holidays is too important to leave for guessing. Last year’s data this year holds the key to a more profitable season.
So don’t expect. Summer Dog Days is the right time to analyze last year’s Q4 results. Sales trends, campaign performance and operational steps provide valuable knowledge that they inform about decisions.
Here are seven reminders to help the effective plan.
Summer is the right time to analyze last year’s results Q4.
Find out what has been sold
Last year’s sales details reveal behavior patterns: how shoppers have exhaled promotional events, launched on the product market and changes in pages.
Check daily and weekly sales reports from October to December. Shoppers according to the facility, rental and date of purchase.
Look for sales spikes regarding your marketing campaigns, categories and products. See also Miss opportunities such as a short -term sales slump.
Use these teachings to plan a period of promotion and planning in stock. Replicate or even double what worked.
You know the top channels
Next, analyze last year’s website.
Perhaps most sales have become on mobile, but this is relatively less impressive if 90% of all traffic on the web was also mobile. The point is that not the entire web operation of electronic trading converts the same way.
You will learn which high -volume sources did not cross well to improve this year.
On the contrary, find out which traffic sources had the best conversion rate. For example, if e -mail marketing has converted best, start developing this list this summer.
ROAS MESSURE
Many B2C electronic business companies spend most of their annual advertising budget during the Christmas season. The known most important channels lead to the identification of the most profitable advertising campaigns.
The return on advertising expenditure is the ratio of dollars invested in a specific advertising to the reception or profit it has generated. A campaign that costs $ 100 and a profit generation of $ 400 had a 4: 1 gold 4x.
You may have won one -off buyers of gifts via Tiktok for $ 3, but spent $ 4 for obtaining shoppers from YouTube with a higher life.
Prefer high -resolution campaigns at the beginning of Q4. Place ineffective investments and now comply with advertising based on performance now.
Find professional products
The mixture of holiday products affects profits. Slowly moving items combine capital and often create problems with return and support.
FROM
When ordering holiday supplies, focus on proven retailers. Excluding products with low quantities or high companies. For example, some printing stores on request may decide to transfer an inventory for the best sellers to wait for weekly production plans.
Check the shipping performance
Errors and delay of transport costs money, create chron and destroy trust, especially during the gift season. Customers hold the seller responsible, even though they used third -party meetings.
Check warehouse performance logs, carrier tracking data, third -party control panels and “Where is my order?” Requirements. Identify:
- Times on a ship across top data,
- The accuracy of the selection of products,
- Delayed shipments,
- Damaged shipments.
Some tool management tools report transport metrics. Longetless, last year’s fulfillment should inform about transport terms, staff levels, carrier selection and more.
Pomeliament of customer service
Customer service applications often reveal points of fractions in shopping flows and operations of your store. Solving these defects once and for all could have a significant improvement in holiday profits.
See the volume of requests to support by topic and date. Identify complaints associated with specific marketing campaigns, offers or products.
Were shoppers confused about sizes? Offered to offer “Buy three items and get free shipping”? Created a cryptic promo code problem?
Identify items or offers that launched support tickets and remove them from gift guides or sitewide promo.
Check the refund, will return
Most recreational gifts return or replace an undesirable item. Maybe the product is not good. It could have been duplicate. Now the container just didn’t like it.
Check the refund and refund according to the product, channel and data. If possible, distinguish between probable gift items and buy personal use.
Analyze where the revenues arise from the practice of your business.
(Tagstotranslate) the right sale